2024 Annual and Sustainability Report
Read our full report here.50 years bringing prosperity to all
The year 2024 was a milestone in our history, as we celebrated our 50th anniversary. We made significant strides towards expansion and growth, partnership with our suppliers and customers, and the development of our People. From Dawn to Dusk, we continue to build a history of growth and innovation.
Click here to see our timeline and learn more about our history.
Value Creation and Shared Value — Assaí
- 50 years celebrated with the biggest promotional campaign in our history
- Opened store number 300, ending the year with 302 stores
- Most valuable brand in food retail and 22nd overall in the 2024 ranking of Most
- Valuable Brazilian Brands
- Present in 1 in 4 Brazilian households
- 87,201 employees
- 30% women in logistics
- Welcoming and hiring migrants and refugees
- Launch of the Culture Practices Guide, aimed at fostering a culture that aligns with the company's strategic objectives
- 500 million customers served during the year
- Assaí Institute
- More than 830,000 people benefited from all our programs
- 380 beneficiary institutions working in communities around our stores
- 5.4 million+ meals donated to families in situations of social and food vulnerability
- R$80.5 billion in gross revenue (11% more than in 2023)
- 15 stores opened in 2024
- 1.5 million sqm of sales area
- We are present in all regions of Brazil: 24 States and the Federal District
- Animal Welfare Policy, with guidelines for relationships with suppliers in the pork, chicken, fish, and egg chains
- 12 Distribution Centers
- Operational efficiency at different levels
- Progress in mapping emissions from transportation and distribution of products (scope 3)
- Reverse logistics and recycling initiatives, such as Recycling Stations and the Retorna Machine
- New features in the Meu Assaí app
- Phygital strategy, combining physical and digital in the customer's shopping experience
- Joined the iFood Mercado platform as a sales and delivery channel for our products
- Implementation of a pilot project in three stores to automate 100% of the energy operation
- 50 years celebrated with the biggest promotional campaign in our history
- Opened store number 300, ending the year with 302 stores
- Most valuable brand in food retail and 22nd overall in the 2024 ranking of Most
- Valuable Brazilian Brands
- Present in 1 in 4 Brazilian households
- Animal Welfare Policy, with guidelines for relationships with suppliers in the pork, chicken, fish, and egg chains
- 87,201 employees
- 30% women in logistics
- Welcoming and hiring migrants and refugees
- Launch of the Culture Practices Guide, aimed at fostering a culture that aligns with the company's strategic objectives
- 12 Distribution Centers
- Operational efficiency at different levels
- Progress in mapping emissions from transportation and distribution of products (scope 3)
- Reverse logistics and recycling initiatives, such as Recycling Stations and the Retorna Machine
- 500 million customers served during the year
- Assaí Institute
- More than 830,000 people benefited from all our programs
- 380 beneficiary institutions working in communities around our stores
- 5.4 million+ meals donated to families in situations of social and food vulnerability
- Novidade no app Meu Assaí
- Estratégia phygital, unindo o físico ao digital na experiência de compra do cliente
- Ingresso na plataforma iFood Mercado como canal de venda e entrega dos nossos produtos
- Implantação de um projeto-piloto em três lojas para automatizar 100% da operação energética
- R$80.5 billion in gross revenue (11% more than in 2023)
- 15 stores opened in 2024
- 1.5 million sqm of sales area
- We are present in all regions of Brazil: 24 States and the Federal District
Our 2024 Annual andSustainability Report
Our report shows Brazilian society, shareholders, business partners, investors, and employees our strategic vision, financial performance, commitments, purpose, initiatives, and projects that aim at sustainable growth and creation of value for Brazil.
It covers the period from January 1 to December 31, 2024, and includes all activities and actions developed in accordance with our corporate values and our Sustainability Strategy, following our commitments to integrity and respect for the environment, human rights, and the communities where we operate, as well as the highest standards of corporate governance.
Evolution of OurSustainability Strategy
In 2024, we advanced the agenda of our Sustainability Strategy and reaped some rewards:
Consistent journey concerning our social investments, concentrated in the Assaí Institute.
The establishment of Animal Welfare guidelines for the entire animal protein chain, ensuring ethical and respectful production practices.
We reaffirmed our commitment to diversity, defining strategies for migrants and refugees and joining the UNHCR and Global Compact initiatives in this area.
Learn about the pillars of our Sustainability Strategy
Awards and
Recognition
Here are some of Assaí's achievements in 2024:
Melhores e Maiores 2024
Exame
Best Companies for LGBTQIA+ Employees to Work For
Equidade BR 2024
GPTW
Brazilian ranking of the Best Companies to Work For
Brazil's Most Valuable Brands 2024
Interbrand Consultoria
Merco Reputação
Read the sections of our report to learn more.
Our Assaí
An overview of our history, what we do, where we operate, and our journey in 2024.
Click here
Our care for the environment
A detailed description of our approach to climate change, our responsibilities, and our progress in 2024.
Click here
Our Governance
Find out about our practices and governance structure, our commitments and how we manage risk.
Click here
Our journey into the future
Our expectations for making prosperity a reality for everyone in 2025.
Click here
Our relationship with people
Learn more about how we relate to Our People, customers, suppliers, and the community.
Click here 
See the full version of Assaí’s 2024 Annual and Sustainability Report.
Additional information
Credits
Assaí Coordination: Vice Presidency of People Management & Sustainability; Vice Presidency of Finance & Investor Relations; Press and Communication
Project Management, Content Curation, and Copy: Quintal 22 Comunicação Corporativa
Graphic Design, Layout, and Landing Page: Adesign
Indicators: Avesso Sustentabilidade
Translation: Gotcha! Idiomas
Photographs: Assaí Collection
Limited Assurance: Deloitte Touche Tohmatsu Auditores Independentes Ltda.